Bridgeman’s Ice Cream is known for its ice cream shoppes, but is now making the move into grocery stores. New packaging was needed to promote Bridgeman’s history while bringing them into the current premium ice cream market. 
Unused concept designed while at Little Internship  / CD Joe Cecere & Mike Schacherer  /  Previous brand  here.


Bridgeman’s Ice Cream has a rich history in Minnesota. Back in 1883 Henry Bridgeman began peddling fresh milk from house to house in a goat cart. 
Many years later in 1936 the original Bridgeman’s Ice Cream Shoppe was opened in Duluth and became the popular ice cream stop in the midwest. 

The renewed brand focuses on the good parts of Bridgeman’s history while creating a timeless brand to create joy for years to come.


Photography by Karolina Szczur and Jared Slayter

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